Creativity Changes the Game
Partnerships and collaborations can be an effective way to reach growth goals like expanding audiences, gaining credibility or creating a new product. In this partnership with two football giants, Adobe did something else too.
Below is the bold partnership launch that landed Adobe in international football
Kicking off with football
It started with a simple discovery, Adobe had some very notable clients, namely, FCs Bayern Munich and Real Madrid…
Through Tommy, we worked with Adobe to convert these high-profile service users into a consumer-facing partnership by developing the strategy and campaign to launch Adobe into football culture, beginning with the Women's World Cup…
Powered by Fans
Creativity changes the game
Our campaign was all about the people who make truly football culture - the fans. Empowering fans with creative tools to make football their game.
After discovering truths that were perviously overlooked, we carved out their unique offering and promise to the game
"Creativity changes the game”
Empowering fans repositioned and shaped Adobe through a Football partnership
It’s a goal
With our tagline in place, we planned a content series that resonated with global football fans, while staying true to their local roots.
Adobe Football launched into culture with a carefully planned social campaign that resonated with global football fans. It included a talent-lead content series, AR filter and in-app features. We kicked the campaign off with the Women's World Cup and a global community of fans who were empowered to create.
Our integrated campaign worked across touch points from social media to video and AR.
The results exceed our goals:
3,000,000 total interactions
14,300,000 total impressions
51,700 engagements
Client: Adobe
Agency: Tommy
Services: Partnership strategy, Creative strategy, Social strategy and Communications planning.